It’s a common ailment in the business world. Many businesses have a smart goal of producing new blogs with fresh content to liven up their websites – all written in a friendly style that encourages return visitors. Coming up with a topic isn’t hard. Coming up with a compelling topic that people actually want to […]
Why does this headline nail it? A few days ago, this headline splashed across many news feeds. It was early in the day – too early to want to see black widow spiders’ twerking for any reason, much less to dodge death. But the headline had caught my attention, apparently a luckier outcome than those […]
It’s a new year and the perfect time to rethink your USP. No, we’re not talking about the U.S. Penitentiary or United Steel Products. The other USP – your marketing USP – or unique selling proposition. What does your business really stand for? What sets it apart from the competition? Spend some quality time really […]
Nothing says the holiday season like New York City. So braced for the cold and the throngs of NYC visitors, we jumped on the Vamoose bus from DC, arriving a few short hours later at Penn station. First stop, the shimmering department store windows all decked out in their holiday fabulousness – along with […]
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