Nothing says the holiday season like New York City. So braced for the cold and the throngs of NYC visitors, we jumped on the Vamoose bus from DC, arriving a few short hours later at Penn station. First stop, the shimmering department store windows all decked out in their holiday fabulousness – along with some hot nuts from a vendor cart. And then, we happened upon Rockefeller Center. Armed with an iPhone 5 camera, we looked up and and snapped this photo.
This picture reminds me, in marketing and in life, that it’s important to take in things from a different perspective. Mark 2014 as the year to revitalize your thinking about your business and how to improve it.
Define your benefits for your customers or clients – What can you do to improve your interaction with your clients this first quarter of the New Year? Do you need to spruce up your web site with fresh ideas that clearly convey what you do best?
Boost your internal communications for your employees – Ensure that your employees or business partners have the tools they need to showcase your business in the best light. Keep them informed about business improvements, changes in operations and client benefits – so in turn, they can relay these selling points to your valued customers.
Consistent messaging – Stay consistent in the way you approach and interact with your clients, in keeping with your valuable unique selling proposition.
We looked up and saw Rockefeller Center rising behind sparkling white lights. What different perspective will you find this year?